We're seeing activation dip after workspace creation. Can you help me find the likely step?
The sharpest drop is between creating the workspace and inviting the first teammate. Workspace creation is healthy, but the invite step is where users pause - the product asks for collaboration before the user has enough confidence in the workspace.
What should I compare before we change the onboarding flow?
Compare three cohorts: users who choose a template before inviting teammates, users who start from a blank workspace, and users who skip invites but return within 24 hours. If template users invite faster, the fix is better first-run guidance rather than a louder invite prompt.
Can you turn that into an experiment?
Yes. Show a short checklist after workspace creation: pick a template, add one project detail, invite a teammate once the workspace has context. Measure first-invite completion, 24-hour return rate, and second-project creation.
What's the risk if we delay the invite prompt?
Reducing team creation for accounts that already know who they want to invite. Keep the invite action visible in the header and only change the primary empty-state guidance - confident teams keep a direct route.